Encourage them to know that social media network,such as facebook,twitter is one of the best way to promote strong future international bussiness, with facebook and twitter they can sign up many new affiliate,even outside there geographical area. Encourage them join many group on facebook,with that the good message of sfi keep spreading same there downline also continue to grow and with that they will earn from duplication. It is important to use social media because they presently have largest traffic.
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Well, be sure to show them how face book and other social media sites can be benificial to them. If you find it to be a useful tool than explain that to them in your own words. tell them to be sure and post daily and to share their goals and achievments ultimately this will draw attention to their facebook page and once everyone sees the results you are getting than they will have more incentive to follow in your foot steps.
engaging affiliates on Social media sites is quite easy. Social media sites can be an easy tool to use for communication purposes.
You can also gain new affiliates via the social media sites when you share your achievements that you've earned while using SFI eg E365 achievements, T-Rewards, VersaPoints
I think you may first ask them if it's ok to invite them in your social network page and then you may take it from there.Ensure that all your discussions are publicised on your wall so that it can draw your other friend's attention.They will end up growing curiosity and want to join.
Your timing for Facebook is also important.Ensure that many of your other friends are also online during these debates.