With online phone services such as Skype, Moto Phone and Sky Tel, telephone scripts can be very effective marking tools both offline and online. However there are prerequisites for a phone conversation to produce the desired results. A previously agreed upon phone interaction is highly desirable, with the assurance that the recipient is expecting the call and positively disposed to listen.
In addition, it is important that we have the experience in using the phone for business purposes.
Useful resources, tools and sources of inspiration are readily available for consultation in the SFI Training section, where you can find a very interesting and useful sub-section on "Expert reports"
https://www.sfimg.com/Training/ExpertReports#12
Inside there is a a sub-divsion on Offline marketing. Three write-ups there caught my attention in relation to your question about phone scripts to welcome new affiliates and contact our warm market:
- Breaking the Voicemail Barrier by C. J. Hayden;
- Test Your Phone Effectiveness: Are your phone practices winning or losing customers? by Jeff Mowatt
- 7 Easy Steps to Follow by Phone by C. J. Hayden, MCC
First good vocal impression, skillful knowledge of SFI and perfect timing are also vital in setting up the overall circumstances of a successful phone interaction.
With regard to your two target groups: new affiliates and warm market, further considerations are to be kept in mind.
For our new affiliates, SFI encourages us to list our phone numbers and Skype contact information. When we and our new affiliates have both done so, we can arrange a Skype for conversation.
For affiliates who are local to us, we can successfully use the phone. But for affiliates who may be far away, in other countries, it may be more appropriate to use the online phone services.
As our aim is to welcome the affiliate, this dictates the content of the phone script. The sponsor should be in a listening mode to hear the new affiliates speak of their first impressions about SFI, their previous experience, their goals, their dreams, as well as potential problems they may have faced since they joined SFI
The sponsor's goal is to make the new affiliate feel welcome, special. The sponsor should also ensure his new affiliate that they can expect open lines of communications for help, questions and clarifications as well as full support to in facilitating the building of their SFI business.
Hence, the phone script can be as follow:
Hi [First Name]
Thank you for agreeing to this phone call through Skype
I want to reiterate my warmest welcome to you.
I trust you have read the welcome email I sent you as well as the messages you received directly from SFI outlining what you need to focus on, in your first days with SFI
Do you have any questions I can answer for you?
Have you fully understood how you can earn your $100 signing bonus?
Are there any points on which you need clarification?
{From here, the rest of the conversation is a follow up on the new affiliate's answers. The sponsor's objective is to build rapport, establish the foundation of a friendship, understanding and trust with the new affiliate, while helping them meet their first deadlines about the Fast-Track, the signing bonus and the E365 Championship.
It would be useful to also arrange a follow up conversation at a later time.
The second target group may require a different approach if we want to reach our goals and get the desired results.
People in our warm market are already familiar with the sound of our voice. If they sense that we are speaking to them through a script, it is a sure sign that we are not doing well. Thus I recommend instead, to develop a sound knowledge of SFI, speak to our warm market from our heart and matching the message we want to convey to them with what we know is their personal interest or hobby.
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