SFI has made it straightforward and very practical to welcome a new PSA.
Within the first two days, we get at least, a Notification of a New PSA and the New PSA Recap that provides us whit an accurate count of all new sign-ups in the last 24 hours. That Recap allows us to catch up if we missed the first notification.
Thus, we are fortunate to have several ways for welcoming new additions to our team: the SFI IM, the welcome e-Cards and the welcome letter.
Depending on the circumstances, I personally use at least 2 at the same time: my preferred is the e-Card. It addresses both our visual faculties and the ability to communicate in words.
This is the process that works the best for me.
In most instances, I am online working on my SFI business. As soon as I see the New PSA Notification, I make the first attempt to contact. Very likely, there is a high probability to find the new affiliate still online at the SFI site. Then, it is only appropriate to contact them through the SFI IM.
There is no better opportunity to get to know the affiliate, in this live, person to person, first contact.
I send them a chat request, to welcome them, make them feel important, help them understand that they are part of a great, striving business community, help them see how outstanding the SFI opportunity is and give them a chance to express themselves, or ask questions.
After answering their inquiries, I make them expect a more detailed follow-up message.
I take that follow-up message very seriously as it is also critical. I re-emphasize the “Welcome” feeling I want to give to my affiliate; I make it highly motivating and informative about the SFI business opportunity. Most of all, I start establishing a friendly working business relationship between with new PSA.
Often, I use an E-Card to follow up. This is because the E-Card conveys multiple signals. It is a visual communication tool, as well as written text with which I provide clear and beneficial information.
This sets the stage of the quality of communication with my affiliate.
If we choose the more traditional text message, the first New PSA Notification contains all directions and the links we need to welcome our affiliate. One these links takes us to Affiliate Snapshot. It contains detailed information on our new team member as well as clear directions and tools to contact him and welcome him. One of those tools is an excellent sample welcome letter. We have the choice to send it as is or to edit it. If I choose to edit it, I usually take inspiration from the information contained in the new affiliate profile to give to the welcome letter a personalized content and feel.
If we take inspiration from this sample letter, we will not risk having our welcome message being stale, tasteless or insipid. I do not think that there is an overwhelming need to re-invent the wheel here. I find this sample “Welcome Letter” very much adequate for the job. Again we can edit it and add reference to information in the PSA’s profile to give it a greater personal touch.
If one chooses to draft a whole new welcome letter, it is not evident that they will do a much better job.
Below is the SFI “Welcome Letter” sample.
“Dear ~firstname~,
My name is [[First, Last Name]]
I just received a notification that you're now an SFI affiliate! I received this notification because you will be on my marketing team, and I will be your sponsor in SFI.
As your sponsor, I'm here to help you with any questions you might have, and I'll do my best to support you in any other way I can. I'm successful ONLY if the affiliates on my team are successful, so please don't hesitate to contact me for whatever assistance you might need!
You can e-mail me at (email address).
I also wanted to let you know that you've made a great decision joining SFI. SFI isn't just leading people into the future; they're creating it with their groundbreaking business model that has made it possible for thousands of people all over the world to profit from the Internet revolution. Your timing is great, too, because SFI is poised to explode with growth over the next five years.
What you need to do now is go to http://www.sfimg.com. Just log in and follow the \"getting started\" directions. I've also left a special message there for you.
Also, please drop me a quick message to let me know you received this e-mail. I'd really like to hear from you.
Again, congratulations and welcome to SFI. I look forward to working with you!
Sincerely,
{{First, Last Name]]
Physical Address
Email Address
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