Affiliate since: 08/29/2023, Power Rank: 99999999 | Read Osaro's 206 other Ask SC answers

Senior citizens tend to be more loyal and stick with an easy and precise form of an income opportunity like SFI, so the immediate necessary step is to determine the location of senior citizens within any demographic by using both online and offline demographic records like social networks, community centres, retirees’ networks etc.

Having made this determination, you are now left to formulate appropriate marketing strategies to attract them to SFI because the 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online.

Should you launch a direct mail campaign, concentrate on focused events, advertise locally, attend senior expos, use radio, continue with community outreach or develop an e-marketing strategy? All of the above is a better strategy depending on the circumstance, but you may precisely do the following:

1. Senior citizens appear to be more attracted to simple direct mail and face to face prospecting than a web based or email prospecting, so reach this identified target group by inviting them to an event or a seminar, bearing in mind that senior citizens like to attend fun events and giveaways, so make it attractive. You may also sponsor events at senior centres and join community organizations that cater for seniors.etc. The key is to capture useful contact information of all the attendees for subsequent contacts and follow ups without being too pushy

2. Senior citizens like to establish trust, so you may need to build some relationships and gradually position yourself as a truthful and straight forward business person in order to win their hearts and minds before you introduce them to SFI.

3. Organise your advertisement at the appropriate times and places where senior citizens are likely to pay attention like community centres, news cycle involving seniors, when particularly active on their social networks and Look for promotional opportunities in senior-focused newsletters and magazines,.

4. Make the content of your advertisements and other marketing materials large and legible because seniors often have vision impairments, and difficulties in reading your message may likely make them to ignore it.

5. Network with the professionals that often work with senior citizens, like home care aids, estate and succession planners, beauty shop owners with a large senior clientele. If you can convince such business owners to allow you to place ads or fliers within their establishments, there is a good chance more seniors will find out about SFI.

6. Seniors prefer personal interactions to web-based instruction or computer-generated call features. You may therefore need to personally explain and demonstrate precisely and clearly how SFI works, relating it to how it can help secure part or all future financial obscurity.

These do not mean that web based marketing strategies are not effective, they are to some extent because senior citizens are now becoming more internet savvy and are becoming more socially engaged online and also use search engines. It will not be imprudent to explore some e-marketing strategies also but I think to convert senior citizens, direct mail and events may be more successful.

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Senior citizens tend to be more loyal and stick with an easy and precise form of an income opportunity like SFI, so the immediate necessary step is to determine the location of senior citizens within any demographic by using both online and offline demographic records like social networks, community centres, retirees’ networks etc.

Having made this determination, you are now left to formulate appropriate marketing strategies to attract them to SFI because the 65 years and older
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Affiliate since: 10/25/2010, Power Rank: 99999999 | Read Laurie's 53 other Ask SC answers

In the US we have nursing homes, retirement homes and assisted living facilities for our elders who either can't live alone or need a lot of care. There are also adult foster homes.

I am not sure about other countries, but it is likely there is something similar almost everywhere.

Folks who live in these places are starving for something to do! They actually do hire people to run "Activity" programs, but this usually amounts to birthdays, bible study and bingo or the three "B's"

The seniors who live in the retirement homes, foster homes and assisted living buildings are usually quite mobile, active and still pretty sharp. They love to learn new things that aren't aimed at children!

I would think that you could identify one or two of these type of facilities in your neighborhood and offer to teach a very basic computer course. Naturally, part of this would be leaving flyers and cards for SFI and talking about it to your "class" after one or two classes. Many of these folks do need some extra money and would be very grateful to have some way to get it.

I have worked in this industry for a very long time and know that these seniors are typically bored and lonely. They become very attached to people who come into their lives and those who would take advantage of a computer class would give you the added benefit of becoming like family!

To approach one of these type of facilities you would want to plan a very basic class and offer it for 4 to 6 weeks, just once a week for an hour or so. You would need to arrange an appointment with the Administrator of the building and let him or her know what you want to do.

Then, just have fun and get some new grandmas or grandpas along the way!
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In the US we have nursing homes, retirement homes and assisted living facilities for our elders who either can't live alone or need a lot of care. There are also adult foster homes.

I am not sure about other countries, but it is likely there is something similar almost everywhere.

Folks who live in these places are starving for something to do! They actually do hire people to run "Activity" programs, but this usually amounts to birthdays, bible study and bingo
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Affiliate since: 05/03/2002, Power Rank: 435 | Read Mar's 582 other Ask SC answers

Network marketers who are hoping to succeed in the senior market need to invest the time and energy to learn about it and employ practices that align with senior prospects. Some network marketers mistakenly think that because they are over 55 themselves, they know the senior market. But just as eating doesn’t make you a nutritionist, being a senior doesn’t make you successful in the senior market.

Assessing the senior market:

The senior market can be a substantial place to do business. Generally, they are a financially active group, and it is getting larger every day.

Seniors are guided by a combination of health, financial and social forces all of which are driven by values and life satisfaction determinants. All factors work together and can influence decisions in venturing an online home based business.

In order to target the senior citizens to SFI effectively, start with the assessment of your marketplace. Senior citizens are vastly represented in this demographic.

Marketing to seniors involves establishing a relationship, building trust and providing opportunities for growth, learning and interaction. Seniors are known for developing long-term brand loyalty, so an honest and forthright approach is vital to reaching this important segment of the population.

Effective strategy for attracting senior citizens to SFI:

- Do a research of your market to determine where the majority of your senior population resides. This can be accomplished through demographic records or economic development reports that break down cities and geographic regions by zip code. These statistics can provide information about the age, income and education levels by code. Having this information will help you make informed decisions about the areas in which your senior marketing is likely to have good reception.

- Employ advertising vehicles that are most likely to reach seniors. Seniors are more likely to read and respond to direct-mail advertising than email and web-based marketing strategies, especially when they are created in large-point type for those with failing eyesight.

- Think of marketing avenues that invite seniors to participate, learn and meet new people in your community. For example, host presentation about supplementing retirement income with SFI. By emphasizing to seniors about supplementing their retirement income in your ads, you might spark their interest and organize presentation that allows seniors to meet, mingle and interact with others their age.

- Go where seniors go. Look for promotional opportunities in senior-focused newsletters and magazines, sponsor events at senior centers and join community organizations that cater to seniors. These approaches provide opportunities for grassroots marketing and outreach.

- Make it simple and easy, when presenting SFI to them. Seniors come from generations in which communication tools were simple and straight forward.

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Network marketers who are hoping to succeed in the senior market need to invest the time and energy to learn about it and employ practices that align with senior prospects. Some network marketers mistakenly think that because they are over 55 themselves, they know the senior market. But just as eating doesn’t make you a nutritionist, being a senior doesn’t make you successful in the senior market.

Assessing the senior market:

The senior market can be a substantial place
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Affiliate since: 04/13/2012, Power Rank: 99999999 | Read Andrew's 330 other Ask SC answers

Please remember before you make too many golden years plans that retirees often have special needs to be able to participate. The older the recruit the higher the chances are of them having some degree of computer literacy issues, they may also be on a fixed income, and they may have commitments that make them available only certain times of the year or have a lifestyle that puts them on the road without an internet connection for weeks at a time.

Retirees tend to only need supplemental income so they are often more committed to a business that seems stuck earning just a couple hundred dollars a month, and they often have tremendous networking skills and a large established warm market in which to start their business.

The things that attract Seniors to an offer are typically as follows.

1. Part Time - You can do this in a few hours a day around your busy lifestyle.
2. Mobility - You can do this from any location or device with an Internet connection.
3. Low Start Up Cost - the program itself is free to join and you can invest under $100 a month to grow your business steadily.
4. Estate Ready - This business can be passed on to heirs without estate tax or major paperwork hassels.
5. In depth training - We cover every issue so you can be well informed about your new business.
6. Simple - the core operations are easy to accomplish and require no manual labor.
7. Reliable - SFI pays monthly, like clockwork when you have earned $20 or more in commissions and bonus.

You can interest them with ad text like the following.

Living on a fixed income?

A few hours a day could turn into the additional cash you need every month. Low start up cost, full training, and you can take this business anywhere there is an internet connection.
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Please remember before you make too many golden years plans that retirees often have special needs to be able to participate. The older the recruit the higher the chances are of them having some degree of computer literacy issues, they may also be on a fixed income, and they may have commitments that make them available only certain times of the year or have a lifestyle that puts them on the road without an internet connection for weeks at a time.

Retirees tend to only need supplemental
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Affiliate since: 12/31/1969, Power Rank: 99999999

1. We should first build a good relationship with them.
2. Should understand their interests, capabilities, willingness to work.
3. We can tell about extra income, supplemental income, additional income source.
4. We can tell them the comfort of their own time to work with SFI.
5. Comfort of a home business.
6. No need to travel.
7. No energy exhausted in commuting.
8. They can limit their time of work.
9. They can engage in something useful.
10. They have a forum to meet friends of their interest, to discuss. To spend time and gain knowledge.
11. They can build friendship throughout the globe thru our world class forum.
12. They have music, games, movies for entertainment along with extra income.
13. They can spend time constructively.
14. They can give this opportunity to their colleagues, friends, relatives, to any one in this world.
15. They can give this business as an asset to their next generations.
16. They can buy very unique products from their own TripleClicks stores.
17. They have an opportunity of opening their own online store, ECA.
18. They have extra income, fun, friends, family, knowledge, service to the society by sharing this opportunity.


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1. We should first build a good relationship with them.
2. Should understand their interests, capabilities, willingness to work.
3. We can tell about extra income, supplemental income, additional income source.
4. We can tell them the comfort of their own time to work with SFI.
5. Comfort of a home business.
6. No need to travel.
7. No energy exhausted in commuting.
8. They can limit their time of work.
9. They can engage in something useful.
10. They
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Affiliate since: 11/29/2011, Power Rank: 83 | Read Gliceria's 402 other Ask SC answers

Senior citizens have plenty of time on their hands, and are generally very friendly and easy to talk to.

But they are wise and can easily tell if they are being conned, or sold to, or being made a fool, or whatever, so do be careful and respectful when talking to them about introducing SFI business opportunity.

Find out their interests and hobbies, everything about them in a way that that will not make you sound too nosy. Because they have time and sociable, they may be interested in knowing people in other parts of the world that SFI can bring.

If the senior citizen is computer literate and enjoys playing games on line, Card King will prove an attraction. If he enjoys intellectual challenge, then KOT and Gold Streak will appeal.

If the senior citizen is worried about leaving a legacy to his family, then explain how he can achieve it by joining SFI and with your help he can start to build a business with residual income potential that he can leave behind to his family.

Growing a second income to bolster a pension will most probably attract the interest of a senior citizen especially if he is still fit and active and healthy.
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Senior citizens have plenty of time on their hands, and are generally very friendly and easy to talk to.

But they are wise and can easily tell if they are being conned, or sold to, or being made a fool, or whatever, so do be careful and respectful when talking to them about introducing SFI business opportunity.

Find out their interests and hobbies, everything about them in a way that that will not make you sound too nosy. Because they have time and sociable, they may be interested
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Affiliate since: 10/01/2013, Power Rank: 99999999 | Read Nimo's 381 other Ask SC answers

When you say senior citizens I believe that you are referring to those who are in retirement or nearing retirement.

Not all people at this stage of their lives are drawing healthy pensions or have a lot of money coming to them when they retire. They would be looking at supplementing their retirement pensions. They are mostly mentally sharp and I believe that SFI would be ideal for these people.

In your promotions and advertising, I would recommend that you promote the 'extra' income and also the residual income aspect of the business.

Search out senior citizen computer/internet clubs and promote these aspects of SFI to them.

We have in our country what is called 'Aged Concerned'to which anyone from the age of 55 can join. Its all to do with the well being of senior citizens. Join such groups if you are able to and if not get yourself invited along to one of their gatherings as a guest speaker. You can then speak about SFI as a way of earning an extra income to supplement their pensions and also a business they can bequeath to their loves ones.


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When you say senior citizens I believe that you are referring to those who are in retirement or nearing retirement.

Not all people at this stage of their lives are drawing healthy pensions or have a lot of money coming to them when they retire. They would be looking at supplementing their retirement pensions. They are mostly mentally sharp and I believe that SFI would be ideal for these people.

In your promotions and advertising, I would recommend that you promote the 'extra'
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Affiliate since: 05/10/2012, Power Rank: 99999999 | Read Wayne's 236 other Ask SC answers

Enrolling senior citizens in SFI and TripleClicks is a good idea. They can become some of your best teammates to have in your down-lines.

One of the reasons is that most senior citizens or retired people have a bit more time in which to devote to their personal business.

Most senior citizens are on a fixed budget and do not have a lot of money to spare for putting into their business. But on the same token many of them would like to have a second income to complement their retirement pension.

They are much more mature and set in their ways so if they decide to build a business with SFI they are much more likely to stick it out through thick or thin.

The way I was motivated to join was not by wanting to start a “business.” To me (as a senior citizen) that meant going back to work - yuck!! I was drawn by the need for something that would help me supplement my retirement income and even surpass it if possible.

The next thing that made me want to join is that I could work whenever I wanted to with no strings attached. I like my free time as a retired person and I want to use it when I feel like it and spend it on whatever I want.

If I; being retired, enjoy the idea of a second income that can help me have more fun as a senior citizen and I can work on it whenever I deemed necessary then I know there are many more elderly people who would want the same things.

With that being said; I would personally introduce SFI and TripleClicks as a second income that can be built while using free time within the comforts of their own home. No products to stock – no cold calls or sales quotas to meet and no boss overlooking everything you do.

One other thing I liked as a senior citizen is that I am not locked in at home with this second income. I can set it on vacation mode or just pack up my lap-top and take my business with me where ever I go.

In conclusion: center your approach on:

Supplement your retirement income.
No stocking products
Work whenever and wherever you want.
Build your second income with a very low budget
Leave the income to your Children or Grandchildren for an inheritance.

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Enrolling senior citizens in SFI and TripleClicks is a good idea. They can become some of your best teammates to have in your down-lines.

One of the reasons is that most senior citizens or retired people have a bit more time in which to devote to their personal business.

Most senior citizens are on a fixed budget and do not have a lot of money to spare for putting into their business. But on the same token many of them would like to have a second income to complement
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Affiliate since: 08/06/2012, Power Rank: 227 | Read Ronilo's 408 other Ask SC answers

Thanks for asking this intelligent question. Like you, I also observed that there are so many active affiliates here at SFI who are at their retirement period.

This is probably true because retired people have plenty of time. Earning online is something that they do to be productive while at home. They also have some amount to spend in growing their online business and of course they are wiser.

So, how do we attract these retired senior citizens to SFI? Here are the steps that I would like to suggest.

1. Learn where to find them.

If plan to do warm marketing (face to face), roam around your place and see where they usually gather. Coffee shops perhaps, in plaza, in ponds or any senior citizens club.

In online marketing you can find them on several retirees group. Search it in facebook and you can find many. Search Google for forum of senior citizens and retirees and you will find many.

2. Know what they need and what they enjoy.

You can do this by befriending them. You will find out that some would enjoy earning, some would enjoy bidding, some would enjoy selling, some would enjoy recruiting, some would enjoy trivia, some would enjoy music.

Their needs and enjoyment are great open door for us to introduce SFI.

3. Choose part of SFI and TripleClicks that would suit their needs.
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Thanks for asking this intelligent question. Like you, I also observed that there are so many active affiliates here at SFI who are at their retirement period.

This is probably true because retired people have plenty of time. Earning online is something that they do to be productive while at home. They also have some amount to spend in growing their online business and of course they are wiser.

So, how do we attract these retired senior citizens to SFI? Here are the steps
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Affiliate since: 12/31/1969, Power Rank: 99999999

Hello, Joe Figueroa.

Senior citizens are one of the potentially well suited target groups for SFI.

With advancements in medicine and healthy living, their active life span is much longer today, while they still go into retirement at the same age as in the previous generations.

In general terms, they have experience, excellent work ethics, free time to devote to SFI, and often some disposable income to invest in their business, but not enough wealth to be free from financial worries.

In the industrialized countries, most of them are also fully computer literate.

Thus they are an excellent target for prospecting SFI affiliates.

Hence, your question: "What would be a good strategy for attracting senior citizen to SFL?"

If I am to develop a strategic campaign to recruits senior citizens, I would approach the task from two different angles: (i)) online marketing and (ii) offline prospecting.

In both approaches, I would use the economics, demographics and financial data specific to the senior citizens population, with emphasis on how SFI can help them solve their current problems, namely improving their financial standing and supplementing their retirement income.

Senior citizens were among the economic groups most severely hit by the financial and economic crisis that affected the world economy since 1988. And, they are among those demographic segments that have not yet fully recovered.

These are the arguments we can use to help senior citizens find interest in joining SFI.

Where to find them?

1. Offline, there are various places such as public libraries, retirement homes, and other specific locations where senior citizens form the majority. These places vary depending on cities, counties, regions and countries. I recommend to anybody who is interested to conduct some research specific to their focus areas.

2. Online, the social media sites such as facebook, myspace and others have special groups for senior citizens.

It will be very beneficial to personalize our advertising campaigns to senior citizens, using their language, focusing on their likes and dislikes, their common behavioral habits, the specific media they tend to prefer and so on

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Hello, Joe Figueroa.

Senior citizens are one of the potentially well suited target groups for SFI.

With advancements in medicine and healthy living, their active life span is much longer today, while they still go into retirement at the same age as in the previous generations.

In general terms, they have experience, excellent work ethics, free time to devote to SFI, and often some disposable income to invest in their business, but not enough wealth to be free from
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