Hello, Johnette Grant!
Your question is a valid one in the context of the CSAs process.
We all have experienced our first batch of CSAs, when we reach the ranks of Executive Affiliate (EA) and bronze team leader (BTL).
I personally noticed that a good number of the CSAs have been with SFI for nearly a year while we may be in our first or second month, but most of them are inactive.
However some are active and eager to genuinely build their business.
To open and maintain working communication channels with our Co-sponsored affiliates, it may be useful to first look at the processes through which we acquire them.
I. CSA Acquisition
The main source of CSAs is the allocation made by SFI Corporate in various ways, the most significant of which being the monthly second home allocations.
We can also win them in auctions. There is an auction lot of 200 CSAs. Winning such a large number will boost a team significantly.
As a result, it is not uncommon to have a relatively strong CSAs team in few months, some times in the hundreds, if not thousands. The majority of them will be inactive, while a minority will show eagerness to work.
II. Wisdom is to focus first on the Active affiliate
The best and most effective use of our time is to help the active affiliates, support them in every aspect and with all the tools SFI offers.
(a) group communications through weekly mailing, contests, motivation incentives,etc.
(b) one-to-support to recognize the active and successful ones, organize contest to help set goals, work with a plan for success, and take the needed actions to get results.
III. Regular communication attempts wit inactive Co-sponsored affiliates (CSAs).
It is very important to be realistic here. We will notice that there are many who have not verified their email addresses. That is a clear warning. Spending too much time here will have negative impacts in other parts of our SFI Business development efforts.
However, there is a minimum that we can reasonably do on a regular basis.
1. The weekly Genealogy and CSAs Group Mailers should be maintained.
2. For those who have verified their email addresses, individual communication attempts should be made, possibly more than once a week.
3. When warranted (based on accurate information) e-Cards may be sent.
4. Emails and advice to resume work should be sent to those who were active at one time but stopped doing so.
5. At the first red alert for the risk of being dropped, we should attempts to bring back the affiliates that have remained inactive for close to a year.
But again, this activity should be done with great wisdom while paying attention to others parts of the SFI business that need our attendance the most.
Johnette, my friend, good luck to you.
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