Effective communication is an essential part of a smoothly running business organisation. Communication involves the transmission of information from a source (or a number of sources) to receivers. The information is communicated in the form of a message. In the modern organisation there will be multi-channel flows of communication. For example a customer may request a new part from a supplier, with information on how to use that part in a piece of equipment. The supplier will then communicate with the customer setting out instructions for using the part, as well as sending a delivery note, invoice, and further sales literature. Increasingly these interactions will be carried out by electronic media such as through a sales website, e-mail communications and other means.
Effective communication is an essential part of a smoothly running business organisation. Communication involves the transmission of information from a source (or a number of sources) to receivers. The information is communicated in the form of a message. In the modern organisation there will be multi-channel flows of communication. For example a customer may request a new part from a supplier, with information on how to use that part in a piece of equipment. The supplier will then communicate with ...more
