Use the testimonials to back up what you are claiming in your advertising.
If in your ad you are promoting the fact that SFI is the real deal as a money making opportunity, select a testimonial that affirms that and include that in your ad. If you are focusing on the free training or the simplicity of SFI or the great support or whatever aspect of SFI you want to put infront of your prospective PSA, again select testimonials that focuses on those aspects.
Through your ad you have already caught the attention of your prospective. The interest is already there. Now you have to convert that interest into a sign-up. This is where the testimonials come in handy. They help to remove any doubt the prospective might have and sign up.
Do remember to refer them to the website at https://www.sfimg.com/saying.html for them to read some more testimonials - of what other people are saying about SFI.
Use the testimonials to back up what you are claiming in your advertising.
If in your ad you are promoting the fact that SFI is the real deal as a money making opportunity, select a testimonial that affirms that and include that in your ad. If you are focusing on the free training or the simplicity of SFI or the great support or whatever aspect of SFI you want to put infront of your prospective PSA, again select testimonials that focuses on those aspects.