I think the biggest mistake is setting up a BIG advertising budget and spending too much without tracking results FIRST. Before long your funds are used up and your advertising is not effective.
Tracking the results of your advertising will prevent you from wasting money on ineffective advertising. After all you want to make a profit.
Even though you may have a large budget, use a small amount of money or FREE advertising and TRACK the results from two or more sources. If they are not effective you may have to repeat the process until you get the best.
What is important is that you get results. If you track and don't get desired results at least you didn't spend a lot, if any.
After setting up a budget gather some information on the advertising company, this could include testimonials from others or number of satisfied customers, policy, guarantees etc.
Do some homework first.
Do:
Search for the sources available to reach your target audience
Track your results
Choose the most effective
Even if your budget is small, track your advertising before spending it all.
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I think the biggest mistake is setting up a BIG advertising budget and spending too much without tracking results FIRST. Before long your funds are used up and your advertising is not effective.
Tracking the results of your advertising will prevent you from wasting money on ineffective advertising. After all you want to make a profit.
Even though you may have a large budget, use a small amount of money or FREE advertising and TRACK the results from two or more sources.
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