There are so many mistakes to be avoided but you have asked for the worst, the biggest mistake to be avoided.
In my opinion, the biggest of all mistakes that we must all avoid is telling lies. There is no such thing as a white lie or a small lie. A lie is a lie. Do not even hint at anything that is untrue and that is one of the reasons why we should not entertain hype. By all means be excited about the products, services or the SFI opportunity but stay away from hype. That's because hype tends to boarder on untruths. Stick to facts and you wont go wrong.
Telling lies or making false claims can cause major harm and long lasting harm to your business and SFI as a whole.
You will probably get sales, PRMs or affiliates as a result of false claims but when PRMs & PSAs find out that you had hoodwinked them, most likely they will leave and you will have wasted money & time recruiting them. They will most likely tell other people of their bad experience with SFI. That is not the type of publicity any business wants. There is also the possibility of litigation, again no business wants that.
Let the facts speak for themselves and you can use other peoples testimonials if you like but do not tell lies, make or hint at false claims. Telling lies is the biggest mistake we must avoid when advertising.
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There are so many mistakes to be avoided but you have asked for the worst, the biggest mistake to be avoided.
In my opinion, the biggest of all mistakes that we must all avoid is telling lies. There is no such thing as a white lie or a small lie. A lie is a lie. Do not even hint at anything that is untrue and that is one of the reasons why we should not entertain hype. By all means be excited about the products, services or the SFI opportunity but stay away from hype. That's because ...more
