First of all, all our advertisements should be abide by the Rules & Regulations set out by the SFI Administration here: https://www.sfimg.com/Reference/Policies (under the subtitle: Advertising).
Violations in any degrees of the above rules or policies are a grave mistake while advertising. Hence, avoid this biggest mistake while advertising for recruiting affiliates or PRMs. Violation of the above rules will lead to the termination of your account.
The second thing is that 'SFI also considers ANY type of advertisement about SFI that is posted unsolicited on online venues (e.g. newsgroups, chat rooms, etc.) to be spam'. The administration is very strict about its Spamming Policies set out here: https://www.sfimg.com/Reference/Policies
Therefore, you must take these points seriously while advertising your business. Spamming is a very expensive crime. It may leads you and SFI into trouble.
You can utilize any of the text ads, banners, flyers, splash pages, E-Cards, Post Cards, etc. provided here: https://www.sfimg.com/Resources/MarketingCenter for your advertisements. You can take the wordings from the banners and flyers for your text ads. If possible, use only these marketing aids to avoid a mistake.
If you are a Silver Team Leader or above Rank, you can create your own ads with the permission of the administration. Submit your ad here for approval: https://www.sfimg.com/Input/SubmitAd.
If you have better ideas or suggestions for good advertisements, please submit it as a suggestion.
In your advertisements, never try to project you as an 'employer' or the affiliate opportunity as a 'job'. Also avoid any 'income' claims or show any kind of 'income proofs'. Bogus claims will not be do any good to you or your business.
In general, a good advertisement should be short and convey the message at a glance. It should have an attractive caption or tagline.
Example of a good advertisement:
THE CAPTION or TAGLINE: I can still recall a Hero Honda (Bike) ad launched in the mid-eighties, had the tag line “Fill it, shut it, forget it”. To put it mildly the consumer forgot almost all the other brands and the new brand took the market by storm among the fuel economy conscious customers and a huge success at that time. That is the power of a good tagline!
THE BODY or COPY: The ad 'body' or the ad 'copy' should be short and convey the entire message or a concept effectively into the mind of the reader or viewer. The copy or body can be text only, visual only or a combination of both. In the 'Hero Honda' ad, they used a picture of the new bike without texts. As the old saying; 'a picture is worth thousand words'. In the above ad, it speaks loudly, effectively and spells its magic!
You can use good pictures in your ads. But you have the copyright to use it. Avoid copyrighted materials and Brand names in your ads. Respect Intellectual Properties.
THE SELLING POINT: Your ad should be contain a selling point. In the above ad, Hero Honda projected the fuel efficiency of its new Bike, at the bottom of the ad. If my memory is correct, it reads like this: Unmatched fuel efficiency: 65* km/liter(*under standard test conditions). At that time, the most fuel efficient two-wheeler has an average efficiency of about 40-45 km/liter. Can I say more?! Within a few days, they have bookings for the entire production of the plants capacity.
TARGETING: If you have good ads but, if you put it in the wrong place or at a wrong time it should not help. First, you find out your 'target audience' or 'target group'.
Example: Did you know about the banner 'Worried about your retirement?'. It is a good one for targeting people in their mid-forties or nearing retirement. It is of NO use to place this ad in groups or communities having young people.
TIMING: Good timing is also crucial for the success of an advertisement. Our ad titled: 'Worried about the economy?' is NOT suitable for advertisement in a healthy economy!
In summery, you should avoid any kind of violations- of the Rules and Regulations. Select good ads and put it in the right place at the right time.
Avoid monotonous ads, change the ads according to the situation and time of the year. Using 'key-codes' (please refer: https://www.sfimg.com/Support/Solution?id=19365) in your ads and keep tracking it (please refer: https://www.sfimg.com/PowerTools/HitTracking) will help you find out the best medium for your future advertisements. Keep your ads short, apt, inspiring and memorable.
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