This is a really important question with an almost impossible answer. We are all trying different things to achieve that but I don't think there is a sure and guaranteed way to do it. Fact is - these affiliates are going to do whatever they want to. They are going to stay inactive no matter what you do or one day you are going to write something in your newsletter that is going to convince them to log in and give it another go. You just don't know.
You need to stay positive and enthusiastic in your newsletters to your team - as if every member of your team is on your movers list already.
While trying to get your inactive affiliates active you should never forget your movers. They are your workers - appreciate them and show it - before they join the ranks of the inactive affiliates. If they get the feeling that you are more interested in the inactive affiliates than in them, you are going to loose them,
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This is a really important question with an almost impossible answer. We are all trying different things to achieve that but I don't think there is a sure and guaranteed way to do it. Fact is - these affiliates are going to do whatever they want to. They are going to stay inactive no matter what you do or one day you are going to write something in your newsletter that is going to convince them to log in and give it another go. You just don't know.