One of the most powerful ways of creating an effective and successful blog or website, is to create great content in a niche that you know something about. Your blog must also reflect your web site, so do your SFI and TripleClicks research, then simply blog about different areas of those systems regularly, offering small snippets of useful and helpful information that will encourage your readers to join under one of your Gateways. Obviously to get them to join under you then you will need to include links to your various Gateways within your blog or web site, this is essential. Within your blog also give them facts, I often use the 'SFI by Numbers' info that is available on your Growth Tab, these numbers are proof of the success of the SFI program, and is one of the best selling points you have available.
Try and connect with your readers on a personal level, tell them you can help them (and make sure you do when they join your team), they need to learn to trust you and what you are saying, so what you are offering them must be real and deliverable. Once you gain their trust, you are in the perfect position to direct them either to your personal web site or to your SFI Gateways, and them hopefully gain new PSA's or even receive some sales.
One of the things I have learnt over the years is not to 'over sell', don't promise anything you can't deliver. There is a wealth of information and training within SFI, so use some of that content and wrap it around your own personal twist. And don't make your blog a great big long blurb about everything SFI and TripleClicks in one go, break it all up into many blogs every few days apart, this will keep your readers interested and looking forward to your next post. Once this interaction and trust is happening, so will your team building and sales begin.
Hope this helps...
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One of the most powerful ways of creating an effective and successful blog or website, is to create great content in a niche that you know something about. Your blog must also reflect your web site, so do your SFI and TripleClicks research, then simply blog about different areas of those systems regularly, offering small snippets of useful and helpful information that will encourage your readers to join under one of your Gateways. Obviously to get them to join under you then you will need to include
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