Seriously, email marketing is a powerful tool. Here I recommend two steps that will meet your question.
First, be realistic about your expectations for your email efforts. Email marketing is good but it's not magic beans.
Second, one of the keys to successful email marketing is developing a relationship with a prospective customer over a course of several messages. Before sending out multiple messages you should create a multiple message campaign strategy that uses a first batch of messages as a beginning, not an end.
Seriously, email marketing is a powerful tool. Here I recommend two steps that will meet your question.
First, be realistic about your expectations for your email efforts. Email marketing is good but it's not magic beans.
Second, one of the keys to successful email marketing is developing a relationship with a prospective customer over a course of several messages. Before sending out multiple messages you should create a multiple message campaign strategy that uses a first batch ...more