What will you do differently in 2016 to grow your SFI business?
In 2016 I intend to do the following: -
1. Keep doing what I am already doing in SFI;
2. Increase the number of things that I do; and
3. Change the emphasis of what I do.
Let’s look at these three things more closely.
1. Keep doing what I am already doing in SFI
I will keep doing all the daily, weekly and monthly actions that I can. I will maintain my SO and keep encouraging my team with Stream posts and TeamMails. And I will keep learning and applying the SFI system to my best advantage.
In 2015 that included achieving the highest Team Leader rank that I could within my budget and the activity of my team. And I continued to do that until the end of December 2015. And by doing so I again attained the rank of STL in December and my team will grow by two shares of the Second Home CSAs in January 2016. I am hoping that in doing this I will receive some real gems among those Second Home CSAs.
2. Increase the number of things that I do.
I’ve done well in SFI just consistently doing all the simple things in that I can in SFI. In fact if all my team of 700+ PSAs and CSAs just did the same and had a SO of 1,500 VP I would be receiving over $2,000.00 per month in commissions. And let me just add here that all this is possible without doing any personal marketing, either to my warm market or on the internet of through social media. (I am not good at these things - so this will be one area in which I will be doing more of in 2016. I have to break my inertial to marketing!)
Unfortunately almost all of them don’t see the vision of SFI that I do or, for whatever reason, just refuse to do anything. So for me to grow significantly I NEED TO DO MORE AND CHANGE MY EMPHASIS.
So I am going to: -
(i) Start marketing – first online. I want to be able to show that I am earning consistent and growing commissions each month before I do anything big with my “warm market”. My warm market, including my family, is so skeptical and negative that I can’t break into it without first showing them solid, concrete evidence of my success. ($50 per month, my current level is just not sufficient.)
And this will be a huge learning curve for me. It’s something I WANT to do but that I keep PROCRASTINATING about. (It’s one of my weak links.)
(ii) I will reactivate my Co-op and share affiliates through it with my team. I’m still deciding how best to do this but will probably start by re-starting my participation in S-Builder. I stopped using S-Builder because I thought the results didn’t justify the expense (I am on a very tight budget because I don’t work.) But in 2016 I am rethinking that strategy. One thing S-Builder does is give my TripleClicks Members and hence WAVE3 membership.
(iii) I will reactivate my ECA and get as many products into it as I can and once I have got that working well I will do a major marketing campaign to recruit more ECAs. I see ECAs as a major growth area in SFI.
(iv) I will also start to use the members listings and to get started with the Music centre.
(v) I am also starting to address two other major weakness I have that is slowing down the growth of my SFI business – the use of social networks and the production and use of visual marketing and training aids. I’m not strong on Facebook and need to learn how to get the best advantage I can in marketing SFI through that. And I am beginning to use video clips – I hope that if I can develop some training video clips it might help my team learn and get working in SFI.
Let me just add here – these are not “pipe-dreams” or “wishful thinking”.
I have already started to begin doing each of these things.
3. Change the emphasis of what I do.
I will need to change my emphasis as SFI evolves if I wish to continue to apply the SFI system to my best advantage. A case in point is the change in the qualifications for team leader. My current team’s activity will allow me to continue to attain the rank of BTL in 2016 but for me to get back to my current rank of STL as quickly as possible I will need to help two EA2 become team leaders.
Because it is a “numbers game” to do this I will need to sponsor more PSAs. In 2015 I had been content to grow my PSAs through “Bid & Build” wins. But that alone will not supply enough PSAs for me to find the few “diamonds” I need who are prepared to take SFI seriously and to work in their SFI businesses.
So I changed my strategy as soon as the new TL qualifications were announced. While I will continue to grow my PSAs through “Bid & Build” I have also began to sponsor more PSAs. In December I sponsored 20 through an ECA. That was all I could afford and even then I paid for them with MRP.
My goal in 2016 is to get back to STL again as soon as possible. To do that I need two BTLs. Hence I will reduce what I spend on TCredits and increase what I spend on recruiting PSAs – the only limit being my budget.
I also plan my budget up to three months ahead. This gives me sufficient forward thinking to maximize what I should do NOW to achieve my longer term goals and make steady progress. Within this plan my budget is dynamic and I change what I do and when I will do it as my circumstances change – for instance if a PSA goes EA2 or BTL that helps a lot, whereas if he doesn’t and falls away, then I have to do something else to compensate. Similarly with the many wins I have in SFI – those are always very welcome but cannot be relied upon.
I hope I have given you something to think about. Your business is different from mine. You must apply what you know and what you can do to YOUR SFI business. I wish you every success. God bless.
less
What will you do differently in 2016 to grow your SFI business?
In 2016 I intend to do the following: -
1. Keep doing what I am already doing in SFI;
2. Increase the number of things that I do; and
3. Change the emphasis of what I do.
Let’s look at these three things more closely.
1. Keep doing what I am already doing in SFI
I will keep doing all the daily, weekly and monthly actions that I can. I will maintain my SO and keep encouraging
...
more
