Firstly you decide who you want to reach with a specific message ( choose from the drop down box below the right hand corner of your box).
Keep in mind you can not write a long letter in stream. So whatever you want to say need to be short and clear.
You can give quick tips to your downline - or ask them to check out your leadership page for your latest hot tip.
You can post inspirational quotes to encourage them.
You can congratulate them by name if they achieve something or if it is their birthday or SFI aniversary - just about anything that happened in their lives.
Keep your stream posts positive and encouraging. Do not use it to warn them of the consequences of not qualifying - SFI is doing that on a daily basis from the middle of the month. You can be the "good cop" and leave the rest to SFI.