To advertise effectively today, you must abandon the old-school idea of "reaching the masses."
The key to effective advertising today is to focus on the individual.
Here are some low-cost ways to do it:
Door-hangers on doorknobs.
Flyers under windshield wipers.
Purchased word-of-mouth.
Virtual showroom. Build a website to serve as a virtual showroom.
Nighttime silhouettes.
T-shirts and vests.
Hand stamps.
Publicity stunt.
Self-publish a book.
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To advertise effectively today, you must abandon the old-school idea of "reaching the masses."
The key to effective advertising today is to focus on the individual.
Here are some low-cost ways to do it:
Door-hangers on doorknobs.
Flyers under windshield wipers.
Purchased word-of-mouth.
Virtual showroom. Build a website to serve as a virtual showroom.
Nighttime silhouettes.
T-shirts and vests.
Hand stamps.
Publicity ...more
