Where do you go to find out, what most people are looking in regards to gifts during the holidays and gift-giving season?
A good place to start is through the Internet. Here’s what you can do to find good products that you can promote for gifting:
- Use Google, Bing or Yahoo search to find the most wanted gifts that most people are looking for during holiday and gift-giving season.
According to Nielsen report, books, technology and clothing top the gift-giving list. These product categories are likely to get a sales boost this holiday season, where more than half of global online consumers expect to spend more or about the same as last year.
Here are the top 5 gifts on which consumers plan to spend more categorized by region:
Asia/Pacific: Technology, Apparel, Books, Vacations, Jewelry.
Europe: Books, Toys, Technology, Apparel, Vacation.
Latin America: Apparel, Vacation, Technology, Books, Bedroom/Bathroom Accessories.
Middle East/Africa: Technology, Apparel, Books, Bedroom/Bathroom Accessories, Vacation.
North America: Toys, Gift Cards, Technology, Apparel, Video Games/Consoles.
“Nielsen is a leading global information and measurement company that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis. The company has a presence in approximately 100 countries spread across Africa, Asia, Australia, Europe, Middle East, North America, South America and Russia.” Source: Wikipedia.org
- Log in to your TripleClicks store and select from those products above which you’re going to promote.
- In selecting your products to promote, take into consideration the following factors if you want to have a higher rate of success for your promotional campaign:
1. Knowing your target audience is key. For example young people, aged 18-34 may well value experiences over gifts. So include products that are essentials in celebrating the season with holiday events.
2. Price and shipping rates if applicable will be the driving factor in most consumers' purchasing choices this year, as some of the nations are dealing with economic recession that surely affects holiday shopping.
3. Shoppers will continue to spend cautiously overall, but there will be a new intensity to their online spending.
4. Most purchases will have to pass the test of affordability as shoppers carefully prioritize their spending and look for the best value.
5. Online and offline shoppers are clear about what they will spend their holiday dollars on, making it critical for TripleClicks ECAs to differentiate within those categories. Clothing, gift cards, toys, electronics, and media and entertainment are at the top of holiday wish lists.
6. Shoppers recognize that experiences are beginning to count just as much, or more, than gifts. Holiday family get-togethers and family occasions will continue to grow in importance.
7. Shoppers plan to shop at multiple stores as well as websites. If you’re promoting online giving your web/blog site a holiday makeover could increase sales. By considering the design of your web/blog site and improving its layout and general appearance, you can expect as well a large jump in brand favorability.
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