If you’re looking for daily marketing habits to implement and grow your TripleClicks (TC) ECA business, why not start from the Marketing center? You can learn and apply the traditional marketing methods as well as the digital marketing methods and start developing your daily marketing habits.
Before developing your daily marketing habits, you must take into consideration the following sure-fire ways of steering the growth of your ECA business:
- Identify your target audience.
Know your customer/prospects so that you can tailor relevant messages, offers and content to them, taking into consideration the media preference of your audience throughout an entire lifecycle.
- Creating relevant content that will optimized your customer/prospect experience.
- Selecting the appropriate channels for delivery including Email and/or Direct Mail.
- Utilizing the appropriate marketing materials found at the Marketing center for the selected channels.
- Develop a very clear and focused insight into why a prospective customer would patronize your ECA business.
Specifically, what is the core need that your product or service will meet? Is it to help your customers get through the day more easily? Do their job more efficiently? Be respected and admired by friends? Your offering should be designed to meet customer needs better than the competition.
Both traditional and digital marketing methods can be useful in promoting your ECA business. The key is to strike a balance between the two methods. The bottom line is making the right allocation of your marketing funds by properly understanding your target market and the pros and cons of each type of marketing.
Here are daily habits for marketing your ECA business in social media:
- Increase your leads by providing solutions to problems regularly.
When you regularly solve problems and answer questions for your prospects, you not only foster trust, but you also set yourself up as an expert in your niche. If you’re in Facebook, a sure-fire way to create engagement on your Facebook page is to offer regularly your expertise and insight. Encourage your fans to ask questions and be quick in responding with valuable responses; you’ll be amazed to turn your fans into loyal followers and customers.
- Attract highly targeted prospects by creating a resource center.
Create a resource center on your Facebook page for supporting your fans/customers/prospects. Keep this resource link up-to-date and full of valuable information continually. In creating your resource center, ask this question: What information related to your niche do your fans, prospects and customers want to know? To set yourself apart from your competition and keep your fans coming back for more, create a resource page as a custom link on your Facebook page. By doing so, you can provide updated, useful content to your growing audience on an ongoing basis.
- Comment on other people’s posts 3-5 times a day.
Your comments can start real conversations that build relationships. Make it a habit to spend at least 10 minutes a day reading posts from your fans and peers and leaving insightful comments on their profiles and pages. By stepping outside of your own Facebook page, and spending time on other pages and profiles, you let your fans and peers know that you truly do care about them.
- Track your social media activity.
Taking the time to check your Facebook activity is essential to growing your fan base and keeping your momentum going. You can track the following metrics on a weekly basis:
1. Number of total fans
2. Number of new fans
3. Fan growth from previous week
4. Number of weekly Actives
5. Actives growth from previous week
You’ll find the above stats on your Facebook Insights. By tracking your weekly metrics, you will soon see what’s working and what you might need to tweak, depending on the high and low metrics in your tracking document.
- Always post fresh content
If you want to get the most reach from your content, make sure that your content educates, entertains and empowers your fans. This will spark their interest and keep them coming back for more.
You can also, publish everything you have in as many places as possible. By doing this, you’ll be seen by as many potential prospects as possible. While Facebook is extremely powerful, don’t forget to spread your content out and use Twitter, LinkedIn, YouTube, and of course, your blog.
You can also monitor what others are publishing. If you see something that would be valuable to your audience, publish that content (and make sure to give them credit for it!). Third-party publishing is a great way to continue to add value for your fans without having to create all the content.
- Share other people’s valuable blog posts, useful articles and other valuable content
On a weekly basis, take the time to identify great third-party content and share it with your social media community. This goodwill gesture will go a long way with your fans and peers.
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