Greetings!
You just articulated eternal doubt of merchants: what to offer in order to sell it well?
I my opinion, if we want to improve our ECA business, not just during the holidays and gift-giving season, we should not pose the question about products type, but about sale and marketing essence. We should adopt successful marketing models and they are usually audience focused.
In modern marketing STP is one of the most commonly applied marketing models in practice.
Segmentation, Targeting and Positioning model helps develop and deliver personalized and relevant messages to engage with different audiences.
Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power and demographics, as well as by psychographics.
Ultimately, when we know who we chose to spend money in our ECA then we can easily select the appropriate products for this group of customers.
less
Greetings!
You just articulated eternal doubt of merchants: what to offer in order to sell it well?
I my opinion, if we want to improve our ECA business, not just during the holidays and gift-giving season, we should not pose the question about products type, but about sale and marketing essence. We should adopt successful marketing models and they are usually audience focused.
In modern marketing STP is one of the most commonly applied marketing models in practice.
Segmentation,
...
more
