Good day Elizabeta,
This indeed is a very nice question and interesting for most new affiliates and my response would be based on my experience.
Advertising can come in various form which could be:-
1. Online Advertising:- This involves posting ads on websites that receive heavy traffic which is one way to get the word out about your business. Also, social networking sites such as Facebook or MySpace have advertising programs with ads tailored to a particular demographic. These ads show up only next to profiles that meet the specifications of your product's target market. You can also use the Google AdWords service to post online ads.
2. Newspaper Ads:- Newspaper ad is a traditional method of advertising. Advertising daily or weekly in the newspaper allows you to target specific geographic neighborhoods. Attaching an incentive, such as a Tripleclicks Gift Card, to the ad can help track the ad's effectiveness as well as Purchasing an ad in a section relevant to your business in the Newspaper.
3. Television Advertising:- Television ads on local stations might require time and effort to produce good results, especially if you sell a product or service with a high price point. From experience, TV ads cost more than radio but there is also a tendency that there are more people who watch television than listening to radio so in my opinion, use the tv ad to attract more sign ups.
4. Public Speaking:- In this form of advertisement, if the product you sell relates to your own expertise, public speaking can be a great advertisement. In this case, you will offer your services to organizations that could benefit from one of your workshops or lectures. At this point, you bring your SFI business cards and promotional materials to the event to encourage your audience to spread the word about your services.
5. Door Hangers and Flyers:- Canvassing the neighborhood, placing flyers in mailboxes or hanging ads on doorknobs, is a good way to target a specific area and to make sure your potential customers have seen your information. Even if most homeowners will discard the information, gaining a handful of clients may be enough for a positive return on the marketing campaign investment.
6. Event Sponsorship:- Advertising your product or service through event sponsorship can take many forms. You might receive an acknowledgement in the event program, have an on-site location where you can give out sample product, or your company logo might appear on the event posters. One option for events that require a hand-stamp for entry is to provide the venue with a stamp that bears your company logo; the attendees will then have your logo close by for a day or two afterwards.
7. Radio Advertising:- A catchy jingle and quick tag line can enhance a radio ad's effectiveness. Matching the station you choose with your target demographic is key. If you want to reach adults aged 35 to 64, an adult contemporary station is a good bet. An alternative or urban station is good to reach youth aged 18 to 24. Having this in mind, its alot easier to advertise a product that woud suit each age group
8. Word-of-Mouth Advertising:- This method to me is the best and cheapest of them all. This involves you talking about SFI to family, friends and prospects or alternatively hiring people to talk about SFI products or service in a public place in a way that other people overhear them get interested and sign up.
In my opinion, word of mouth is the cheapest and still the best form of advertisement as you speak with your existing and prospective customers one on one, you are able to build trust and persuade them to sign up.Not only that, you also get the highest quality sign ups.
Hope I was able to help.
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Good day Elizabeta,
This indeed is a very nice question and interesting for most new affiliates and my response would be based on my experience.
Advertising can come in various form which could be:-
1. Online Advertising:- This involves posting ads on websites that receive heavy traffic which is one way to get the word out about your business. Also, social networking sites such as Facebook or MySpace have advertising programs with ads tailored to a particular demographic.
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