SFI is a top notch, high standards business. All our business building efforts should reflect a professional attitude, using business like methods and tools. An event like this would gain more if held at a business location, except when the gathering has recreational character.
A get-together is not contradictory to this understanding as long as it complies with the above requirements. In other words, an open house get-together to promote SFI should be held in the business district rather than in a private home.
Many corporations hold open houses for recruiting. Prospects walk in without prior appointments or prior set interviews. However, the entire event remains always highly professional.
Other examples are business exhibitions and brand promotional events.
Keeping this in mind, it may be very effective to organize an open house if it is thoroughly prepared.
The most important success contributing factors have to do with the atmosphere and its welcoming nature
Some of the ideas to organize an open house get-together to promote the SFI opportunity are as follow.
- Giving appropriate prior notice to have enough attendance. Local advertising, flyers, and most of the offline marketing aids and methods described at the "Marketing Center" can be used to meet this need.
- Finding an easy access business location to host the open-house. If it was situated in the business district, it would more likely be taken very seriously and even some passers-by may join and find interest in the presentation.
- An affiliate who is also an ECA and a LocalPay with diversified inventory of TripleClicks Direct products would be an ideal location..
- If the organizer is not a LocalPay or ECA, it would still be a good idea to have TripleClicks products handy as samples, as some of the attendees may be potential TripleClicks customers.
- Making sure that there are enough marketing aids available, including charts, flyers, slides
- Adequate computer equipment with internet connection can prove to be very effective in getting your prospects to get online and explore SFI
- SFI gear such as bags, cups, hats, T-shirts and the like in display and/or to give away as gifts.
- All attendees should be encouraged to sign-in, leaving their email addresses and phone numbers, as well as some form of evaluation of their level of interest. The intent here is to make it easy and effective to follow-up and get as many attendees to sign-up.
- As much well trained help staff as possible to provide on-the-spot support and answer attendees' questions.
- The introductory presentation should be short and most of the efforts focused on facilitating one-to-one interactions.
Other potentially beneficial ideas will depend on the size of the budget available and allocation of resources for organizing such event. Drinks, both cold and hot would be excellent; marketing material to take away with relevant information for registering would be a good way to convince those who are on the sidelines and help them decide to join..
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