I think the most important "selling point" that interested me was that SFI is a real business and not a scam or "get-rich-quick" scheme that took advantage of unsuspecting individuals trying to better themselves. A business that can start with just an investment of your time and hard, dedicated, and persistent work. You can choose to invest or reinvest funds only if you want your business to grow faster. I hope this helps. Aim High, Dream Big!