IF SFI and TC became prevalent on the TV in ads or infomercials, it would drastically increase the ability to recruit ECA stores.To use TV to promote TCECA stores could be done by setting up a coop with each ECA store that was interested in having ads could join. There is a tremendous language barrier, but ads can be made so that they transverse language or the participating members could handle short introductions in their language for TV ads to be placed in their country.The Fingerhut ad described below could be placed in any language and people would know what it was about. Fingerhut it likely to be understood in any country that they are prevalent in.
A coop could be formed that every member could participate. This would be an ad for PSA members. It could be presented as a membership organization and pictures of people from all different countries could be streamed across the ad. When someone joined, a member of the coop from the country of the inquiring person could be asked to respond.This way we would be advertising so as to make the SFI logo familiar in many countries and explanation would be kept to a bare minimum.
If it were an ad, I would pattern it after Fingerhut's ad which is clearly followed and easy to tell that they have many products. It is nothing more than a bunch of interesting product pictures with Fingerhut in the middle.TCECA would be a presentation of the TCLogo with numerous pictured items around it. Each picture having the name of the ECA store underneath the picture, in whatever language the ECA speaks. Because we are promoting the logo, the ads could be published in all languages and TV systems; since it is nothing but product pictures and a logo. The pictures could be streaming across the page above, below and around the TCECA logo. ECA's could purchase the ads to put in their country, and record a short introduction in their own language.
If it were an infomercial, the coop owner or possibly SFI & TC could produce the infomercial, then set up a coop and charge the ECA members a portion of the costs of making and distributing the infomercial. The SFI portion could include signing up PSA's, who would then be distributed through other SFI members who had joined the infomercial coop, but didn't have active ECA stores.
Since the language barrier would be greater in the infomercial than in the suggested ad, provisions would have to be made with ECA members using Skype or some other web conference system where each country and all languages could be presented.
This is probably too big a project for any individual member. SFI would need over site and to give approval of any ad or infomercial of this scale or risk their business.
I hope that SFI will take a look at Fingerhut's advertisement because it is something that TCECA program could emulate with great success. Being on TV would greatly add to SFI's and TC's credibility.
As to any one member advertising on TV, it could probably be done on a local basis by using materials SFI already supplies. It would depend a lot on what local stations charge and require of their advertisers.
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IF SFI and TC became prevalent on the TV in ads or infomercials, it would drastically increase the ability to recruit ECA stores.To use TV to promote TCECA stores could be done by setting up a coop with each ECA store that was interested in having ads could join. There is a tremendous language barrier, but ads can be made so that they transverse language or the participating members could handle short introductions in their language for TV ads to be placed in their country.The Fingerhut ad described
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