Promoting a business using television is not as complicated as it once was. Where I live, we have a local cable company that reserved a channel for local businesses, and they run ads on their TV listings channel too. I haven't tried it yet so I don't know about the technical side of it, but the ads they show are slides which can be created using a PowerPoint program. I'm sure the cable company would be happy to help with creating the ad.
Now for the question that is just as important as deciding whether or not to advertise on TV, and that is what should be advertised? With the many great products and gateway links available, it would be hard to narrow down the choices, so I would suggest that you create a simple landing page that will be easy to remember.
If you buy a custom domain and use a simple word that can easily be remembered, the person watching TV will be more likely to look it up. Remember that less is more when trying to give the link to your page. From your page, you can put as many links and banners as you can fit in order to keep a person reading. The more time they spend on your page, the more likely they are to click on the links.
Start with the cable/TV company and work on creating a landing page. You might be surprised at how easy it really is to get an ad posted.
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Promoting a business using television is not as complicated as it once was. Where I live, we have a local cable company that reserved a channel for local businesses, and they run ads on their TV listings channel too. I haven't tried it yet so I don't know about the technical side of it, but the ads they show are slides which can be created using a PowerPoint program. I'm sure the cable company would be happy to help with creating the ad.
Now for the question that is just as important ...more
