Hello, Nebojsa:
There are three primary ways to promote SFI and TripleClicks through television:
1. Advertising (typically very expensive)
2. Programming (even MORE expensive)
3. Newsworthy Story (you will have to be the ‘Bill Gates’ or ‘Gery Carson’ of your community to have any hope of making this work for you!)
Let's take a closer look:
1. Advertising
You will have to contact your local television stations to find out what types of advertising and advertising packages they have to offer. There are some cable channels that have a community channel where you can advertise free or at a low cost, but keep in mind that EVERYbody else will be advertising there, too.
2. Programming
This would mean creating your own ‘shopping channel’ type of program. Or it could be a ‘marketing’ talk show, or some such thing. Do you think you could develop an idea unique enough and strong enough to make the grade for TV?
3. Newsworthy Story
I used to work with a local newspaper and I would get home business marketers coming in trying to pitch an idea for a “news” story that really was just about promoting their business or service or product. They came to me because they were told by “professional marketers” that “reporters are always looking for stories and they will welcome you with open arms.” LOL ... No, not really. (Unless it truly is newsworthy. But 99% of the time - no, not really. Unless you are a Bill Gates or Gery Carson in your community.)
I’m not saying you can’t or won’t find some good advertising or promotional opportunities on television, but the cost and the standards make it very difficult for the average marketer. The best thing is to do some research with your local television stations. Get a feel for what is required.
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Hello, Nebojsa:
There are three primary ways to promote SFI and TripleClicks through television:
1. Advertising (typically very expensive)
2. Programming (even MORE expensive)
3. Newsworthy Story (you will have to be the ‘Bill Gates’ or ‘Gery Carson’ of your community to have any hope of making this work for you!)
Let's take a closer look:
1. Advertising
You will have to contact your local television stations to
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