Hi
I have been through this, so am going to share my experience with you.
Television advert is very expensive depending upon your timeframe.
To promote SFI/TC on TV is not going to be a one time thing if you want to get èffective and desired results and that will cost you big money.
So what do you do?
1. Plan your budget and go by that budget.
2. TV commercials mostly go by minutes and that won't favour you unless you know how to present your facts well and accurate within the specified minutes.
3. Identify your targeted audience. TV covers a wide range and you must be able to zero in your audience e.g who do you really want? The young, the Jobless, the unemployed, the old, the disabled?
TV helps you to reach all at the comfort of their homes. They all need both SFI&TC, but you must know when they will be at home to watch your advert. That's the purpose of your advert.
4. TV is divided into different sections:
a. Commercials
b. News at 5, 7, 9 p.m etc
c. Soap operas
d. Comedies.
e. Programs
f. Panoramas: these are for businessmen etc.
You must be able to know which carries vast audience and the section people watch most.
Most young people don't watch news, the adults do. So to reach all, you must patronize the common denominator that binds and brings them together and that'l be soap opera and comedy.
There you do your advert intermittently to captivate them.
5. You can also feature or create programs that feature Tripleclicks ECA program where you are asked questions and perhaps your audience are linked in to participate via phone calls during the program. This will give you control over the program and you are able to control a vast audience. Oh yeah, it'l cost you big money, but you'l sure get your results all the same.
Have been there, so i know.
Good luck.
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Hi
I have been through this, so am going to share my experience with you.
Television advert is very expensive depending upon your timeframe.
To promote SFI/TC on TV is not going to be a one time thing if you want to get èffective and desired results and that will cost you big money.
So what do you do?
1. Plan your budget and go by that budget.
2. TV commercials mostly go by minutes and that won't favour you unless you know how to present your facts well and accurate
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