Hi, Allison,
Superb Question.
Indeed, promoting both PRMs and ECAs are both rewarding.
However, your measure of profitability on either of the two will, to a very large extent, depend on:--
1. The price(s) of the products that are being bought in each case.
2. The volumes (or turnover) of each product being bought from either platform.
For instance,
(a) If the price of a particular product is high, your own CV on that product will also be comparatively high;
(b) If such a product also commands return-purchases, or repetitive purchases, then, the more times the product is bought, the more volumes of CVs you will have.
(c) On the contrary, if the price of any particular product that is bought is low, your CVs on that product will be comparatively low; even if it also commands repetitive purchases.
In conclusion, the rationale for an issue of comparison of profitability should not necessarily be between whether it is a PRM platform or an ECA platform. Rather, such a comparison should indeed hover around the price of the product being bought at any point in time - whether it is low or high.
Hope this helps.
less
Hi, Allison,
Superb Question.
Indeed, promoting both PRMs and ECAs are both rewarding.
However, your measure of profitability on either of the two will, to a very large extent, depend on:--
1. The price(s) of the products that are being bought in each case.
2. The volumes (or turnover) of each product being bought from either platform.
For instance,
(a) If the price of a particular product is high, your own CV on that product will also be comparatively
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