Well what I do is show them that I login everyday, and go to ThripleClicks and play the zebra games and bid on the auctions. I also show them how to market SFI and ThripleClicks and it doesn't hurt to have a lot of badges either. Then there are the e-mails to encourage them to which I like to send more than just once a week, I send e-cards to show that I am watching and that I do care. Hope this helps you.