I take cognisance of the fact that you said 'new' creative ways, so I will not bother you with much of the over talked about ways to sign up TC members, but to rather go straight to point some new and creative methods I am currently using as follows:
1. Be prepared to do the unusual in order to attract people to TC, so it may be a newly creative ideal to move away from mass or nationalised prospecting strategy, but to instead localise and personalise your advertisement efforts. Carve out a niche from the hyper advertisement target and micro target some other audiences that may not be in the main stream e.g. those with disabilities, who may want to be independent as a result of their circumstance and you will be surprised to see how some could become interested and hard working.
2. I have used the presence of local ECAs to signup TC members by specifically promoting the store in the local area it is located and highlighting to the benefits the locals will derive by purchasing from that ECA. Place flyers on customers’ car windscreens in shopping malls, on car park of similar businesses and in surrounding houses. Have the X-cards handy and distribute them to those you physically come in contact with at these parks and other places in your local area.
3. I do not much promote the entire TC but I choose particular products, ECAs and activities to promote and I target people in my local and county (not country) wide area who I assume may be interested or are pursuing similar interest elsewhere. The catch is always to promote your competitive advantage, in order to expose the benefits of buying from TC, which they do not get where they currently purchase from.
4. Engage in face-to-face/word-of-mouth prospecting like inside elevators of tall buildings, on your main street, cinema buildings, commuters’ stations, bars/coffee shops, fast food joints etc. You should when necessary, collect basic contact information like email address or phone numbers from your prospects, in order to follow up your conversation with them if necessary. Second and subsequent communications are more effective, at least than the first. You may also need to complement these efforts with some tools like X-cards, gift cards etc where and when necessary and since it is face-to-face, you can minimise waste by understanding the circumstance of your prospect from responses and interest shown before you decide to give out a gift card.
5. Place advertisements that captivate attention in your local health and beauty newspapers where you can promote some health and well being products at TC. The idea is to deviate from the hype of electronics, jewelry, fashion and the like, but to instead focus on special products that deliver special benefits to particular ‘special’ people. This is why it is necessary to use specialised medium to promote those health and well being products.
To conclude, let me add that the idea here is not to discourage the traditional online global prospecting methods, but rather to use these suggestions as complementary methods to boost your chances of TC signups further. However, these suggestions are designed to do something different from the norm because you make huge difference whey your promotion methods and your target audience are uncommon and unmatched.
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I take cognisance of the fact that you said 'new' creative ways, so I will not bother you with much of the over talked about ways to sign up TC members, but to rather go straight to point some new and creative methods I am currently using as follows:
1. Be prepared to do the unusual in order to attract people to TC, so it may be a newly creative ideal to move away from mass or nationalised prospecting strategy, but to instead localise and personalise your advertisement efforts. Carve
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