To "lead by example," you just have to follow these steps:
1) Explain what you're doing and why you're doing it,
2) Do what you just said you were going to do,
3) After you do these things, you report the results, and
4) Repeat the process.
If you continue informing your team using your leadership blog, your Stream posts, and your Genealogy tool throughout, you will be constantly providing them examples through your actions. It's really that simple.
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