Like the various TripleClicks components, the Uber-Picks offer us excellent opportunities for promoting, referring PRMs, scoring sales VersPoints (SVP), and growing our businesses.
Similarly to the other Eager Zebra games, the Uber-Picks also have a prime target audience. Thus far, the three sets of games, that are now open, target sports fans who follow sport competitions very closely.
The first step in promoting the Uber-Picks is to accurately identify that market.
The current Uber-Picks are made up of three sections: Soccer (European Football) competitions in (a) North America and (b) Europe, and (c) Cricket competitions, worldwide.
The soccer sections retain the French name of the world soccer organization: Federation Internationale de Football Associations (FIFA) based in Zurich, Switzerland. Thus the two soccer Uber-Picks games are for the competitions in the European Union (EU) , on the one hand, and in North America, (NA) on the other hand.
Hence, we have FIFA EU and FIFA NA because the competitions are organized on a regional basis. Only once, every four years, are the soccer international competitions held worldwide, much like the Olympics.
As for the Cricket Uber-Picks, actually, the top teams that compete on world stage are solely from the countries that are members of the British Commonwealth of Nations, i.e the former colonies of the British colonial empire. In addition to the UK, Cricket is mostly popular in Australia, New Zealand, South Africa, India, Pakistan, and other smaller countries in Asia. It is also played in a lesser extent in the Caribbean. The major competitions are organized on the world stage, annually.
The above description of the Uber-Picks helps us define the market segments where we are more likely to be successful promoting them for the purpose of building our SFI businesses.
The second step in promoting the Uber-Picks is to devise a coherent, comprehensive advertising and marketing strategy to bring the sports fans to TripleClicks.
My personal approach is to connect with those sports fans of the teams that are regularly being part of the competitions featured in the Uber-Picks.
This is another niche market targeting, through advertising, social media relationship building, blogging, and online press release to raise the awareness of the those sports' fans.
I will be conducting a thorough online search of these markets and fine tune my advertising and marketing campaigns to attract those sports' fans to TripleClicks and the Uber-Picks games.
In terms of marketing aids, I have counted at the Marketing Center, at least three pages, over 36 different banners devoted exclusively to the Uber-Picks (CRICKET, FIFA, NCAA, MLB, MBA, NFL, etc)
In other words, we are blessed with an abundance of marketing aids to more than meet our needs.
This is also indicative of the possibility of other Uber-Pick games being currently under development that may be released soon..
All these banners will be visual supports to our marketing efforts through social media, blogs, press releases and other online avenues appropriate for conducting this kind of business.
less
Like the various TripleClicks components, the Uber-Picks offer us excellent opportunities for promoting, referring PRMs, scoring sales VersPoints (SVP), and growing our businesses.
Similarly to the other Eager Zebra games, the Uber-Picks also have a prime target audience. Thus far, the three sets of games, that are now open, target sports fans who follow sport competitions very closely.
The first step in promoting the Uber-Picks is to accurately identify that market.
The
...
more
