Uber-Picks provides yet one more way to engage with sports fans through TripleClicks--given that there are already auctions and products for sports-lovers available through TripleClicks, this is one more opportunity. Now, I tend to focus more on products being sold through TripleClicks Direct and the ECA stores because those provide immediate commissions and VersaPoints, but I can add this to any outgoing e-mails as an addition to general "drip marketing" or mention it in a blog post on top of anything else.
One particularly clever idea is to point people to products related to the current sport that Uber-Picks features, whether sporting equipment or fan products, so that people can use the whole process to engage in a "sports night" where they can celebrate with their friends and cheer on the team(s) for whom they have made predictions. If these sports games appeal to you, I highly recommend in fully engaging with them.
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Uber-Picks provides yet one more way to engage with sports fans through TripleClicks--given that there are already auctions and products for sports-lovers available through TripleClicks, this is one more opportunity. Now, I tend to focus more on products being sold through TripleClicks Direct and the ECA stores because those provide immediate commissions and VersaPoints, but I can add this to any outgoing e-mails as an addition to general "drip marketing" or mention it in a blog post on ...more
