Your explanation about the ECA program is best to customize to what the prospect is currently focused on in their business plan.
If they wish to focus on sales then be sure to share the fact that the TripleClicks store serves over 2 million shoppers all over the world and being a part of their shopping experience will provide more products to them which can lead to individual sales or Bulk purchases.
If their focus is enhanced public relations or marketing, be sure to let the ECA prospect know about the SFI affiliates doing their part to share products and services to their individual networks so this can broaden their sales penetration and product brand awareness.
It is important to listen to the prospective ECA about gaps in their business plan or strengths then it is much easier to share the benefit of SFI to them so as to share how SFI can fill in their business gaps and/or enhance their business performance.
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Your explanation about the ECA program is best to customize to what the prospect is currently focused on in their business plan.
If they wish to focus on sales then be sure to share the fact that the TripleClicks store serves over 2 million shoppers all over the world and being a part of their shopping experience will provide more products to them which can lead to individual sales or Bulk purchases.
If their focus is enhanced public relations or marketing, be sure to let the ...more
