A welcome letter should be just that. Welcoming. You get a new affiliate, the last thing you want to do is intimidate him with so much information that he thinks SFI is more complicated than he previously thought and therefore not worth it. On the other hand, you don't want him thinking this is a place he can make easy cash.
My preference therefore is that you bid him welcome and explain to him what SFI is. Refer him to the links where he can get some information and help him manage the information piecemeal. Tell him how long the organization has been running and how that just shows it isn't a fraudulent or fake organization. Tell him how long you have been there and how far you have come. Let him know you are always reachable should he want to reach you and leave your digits, email address, etc. Now he knows he's dealing with a real person and he is encouraged.
A welcome letter should be just that. Welcoming. You get a new affiliate, the last thing you want to do is intimidate him with so much information that he thinks SFI is more complicated than he previously thought and therefore not worth it. On the other hand, you don't want him thinking this is a place he can make easy cash.
My preference therefore is that you bid him welcome and explain to him what SFI is. Refer him to the links where he can get some information and help him manage the information ...more