Good question. There are several things to consider when you're selecting a banner.
First, narrow down the choices by selecting a banner that's the right size. Then select one that uses the right colors for your site. You want to find a banner that will attract attention but not clash with the color scheme of your website.
Then think about your target market. Choose a banner that has content appropriate for the market you're trying to reach. For example, there are many country specific banners - make a webpage to target that country and use it in a country targeted advertising campaign.
Finally, test different banners in each of your target markets, and adjust your page as needed according to the results you're getting. Having real data with which to make the decision is the best indicator of which banner is right for your website!
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Good question. There are several things to consider when you're selecting a banner.
First, narrow down the choices by selecting a banner that's the right size. Then select one that uses the right colors for your site. You want to find a banner that will attract attention but not clash with the color scheme of your website.
Then think about your target market. Choose a banner that has content appropriate for the market you're trying to reach. For example, there are many ...more
