Prospective TC members can be acquired in a variety of ways such as social media, trade shows or online through your website or blog. If you want to maximize your exposure and attract significant number of prospects for TripleClicks, you have to make use of all available advertising channels for prospecting effectively.
1. Start with SFI marketing methods
You can start with the marketing methods provided by SFI using all the 35 Marketing Aids ranging from Wearables (T-Shirts), X-Cards, TC-E-Cards/banners, TC Gift Card, Car Magnet, TC Splash and TC Postcard.
2. Use search engines
Search engines are the top source of new website visitors, so it’s worth investing on SEO. More web pages mean more search traffic. The more web pages you have, the stronger Google sees your website.
More web pages could mean:
- More keywords you can target and rank for.
- More information so that your prospects will be able to find you when they are searching online for TC products/services offer.
- Increasing the number of chances that other websites will be able to link to your content as a reference.
Adding frequently more pages with quality content, the more frequently Google checks your website and starts showing your new pages in the search results the more exposure you’ll get to target your prospects.
3. Use Pay-Per-Click (PPC)
Search engines allow advertising against results. In Google your ads will appear at the top and right hand side of the page. It is well worth the effort of learning how to use PPC effectively to super-charge your progress.
4. Use social media, blogs and forums
Social media, forums and blogs can be a great source of TC prospects. People hold discussions online in forums, blogs and social media sites like Twitter and Facebook. Some of these sites will be talking about your specialty. For instance, if you’re promoting TC Health & Wellness products/services, there are plenty of discussions taking place about healthy diet supplements and weight loss.
Provided that you participate responsibly and provide genuinely helpful advice, you can get the chance to talk about your TC promotion. In fact, if done skillfully, people will end up asking you for information about what your offer, and that can be really powerful. Just make sure you know the terms and conditions of each site and abide by them, to avoid tarnishing your reputation.
5. Use link building
Search for sites that cater for your particular niche, and get them to either link to you or put you in their search results. In return, put a link back to them. This can offer added value to your visitors as well as boosting your traffic – it’s a win-win situation. It should give you more traffic through the link, and also lift your ranking in the search engines, giving more traffic that way as well.
6. Provide some additional value at your site
The digital TC Gift Card is an effective way of attracting prospects/visitors to your web/blog site. It provides additional value to your site and you can track your new PRMs at http://www.sfimg.com/gctrack
7. Use email marketing
Use emails to keep in touch with your TC prospects and turn them into solid leads. If you have launched an email campaign to attract new TC members, you need to follow up on your prospects. You can use automated marketing emails (auto responders) to boost your marketing efforts. Expand your audience and get your message across to more and more people; nurture leads and navigate them through the sales funnel using targeted content distributed via email. The best thing about email is that it can be used together with other tools such as social media (add a sign up form to your Facebook page for example) or networking events (collect emails and add them to your database).
8. Market offline
You need also to consider whether traditional marketing methods such as direct mail or doing personally small stuff like distributing TC Gift Cards, placing your TC X-Cards to designated places in small businesses or in malls, may drive traffic cost-effectively to your site.
Use different marketing strategies.
Create a marketing strategy that includes email marketing, social media, word-of-mouth and so on. Develop a marketing plan for attracting your TC prospects and assess the results of each campaign. Give yourself permission to adjust the strategy as you discover which medium works best and stick to it.
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