Every serious SFI business owner needs to adapt to the constantly evolving market. Your marketing plan plays a vital role in bringing your SFI business into life.
You should take the time to write the plan, even if it's only a few pages long. Developing the plan is like the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge.
Creating a good marketing plan for your SFI business means setting goals that will get you from where you are to where you want to be.
Before creating your marketing plan that will suit your budget and your personality type, you must know the reason why you need a good marketing plan.
Why do you need a marketing plan?
A good marketing plan will help you answer important questions about your SFI business, and your marketing plan will act also as a reference document to help you to execute your marketing strategy. It will also help you to develop a structured approach in creating an effective support strategy to satisfy the needs of your downline.
When writing a marketing plan you need to be clear about your marketing objectives and how you’re going to achieve them.
What you should consider to include in your marketing plan
You marketing plan should illustrate that you have carefully considered how to implement the process of duplication and continually expand the growth of your SFI business. The contents of your plan should include:
Your marketing objectives
What do you want your marketing plan to accomplish? Be specific. Your objectives may be financial, with a goal to sponsor quality sign up to duplicate your efforts, increase generation of TC sales, or marketing focused to build your brand, and increase awareness of your own SFI business.
Define your marketing objectives clearly in a way that should be easy for you to remember:
- have clearly outlines objectives; being specific
- indicate what you intend to use as a measure of success
- are the objectives attainable for your SFI business?
- do you have the knowledge of resources to achieve your objectives?
- be clear about the time-frame in which you intend to achieve your objectives.
An effective strategy will help you to define the overall direction for your marketing program. It will also detail how you are going to market your SFI business in ways that attract quality sign ups (targeted).
Your Actions plans and budgets
Your action plans and budgets will bring your strategies and marketing goals into reality. They are your key tools for implementation. To ensure that they are successful they should be detailed, definitive and revisited regularly.
What would be the organizational implications of your marketing plan?
Organizational implications are often overlooked when business owners tackle a marketing plan. Let’s say your goal is to increase the number of PSAs from 50 to 100. How would you handle the situation of being accessible for support all the time? Would you be able to train your most active affiliates on time in order to reassign your new affiliates, thereby delegating some of your responsibilities? It’s important to consider and document these decisions in your plan.
Evaluate and monitor your marketing plan
You need to test and measure the results of your marketing activities to ensure ongoing improvement. Whatever method or technology you have selected to employ - formal methods of evaluation and monitoring will help you to understand the effectiveness of your marketing and return on investment.
Keep a summary of your plan
Summarise the key components of your marketing plan. Think of it as a quick reference tool that you can refer to at any time to keep your goals on track. Refer to this section of your marketing plan to reference and attach documents supporting the claims or assumptions made within the marketing plan.
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