How can we know what to suggest to "freshen up" if you don't tell us what is "stale?"
A welcome letter needs to target the PSA you spoke to. In my case, it might read like,
"Hey, (insert name here)!
I'm glad you looked SFI over and you liked what you saw. When's a good time for us to hit the cafe so I can help you get started?"
Then again, my goal is to engage with my affiliates' values BEFORE signing them up, so I know what they're looking for and whether SFI is going to be right for them. It's also why I know that I'm developing strong, active affiliates that are ready to learn and succeed with me.
