You should to promote participation in Pricebenders because you don't exactly know the possibilities of your members. Maybe some of them could be very successful in auctions. Your task is to learn them about the possibilities in SFI and TripleClicks, but they must to choose. Also, when you bidding at auctions you win MRP's and action VP's which can be very useful. By MRP's you can win VP's if you buy Tcredits or you can use MRP's to buy some products with special discounts.