You should encourage your team to participate in Pricebenders as well as promoting Pricebenders to customers. Penny auctions are fun and also generate healthy profits for TripleClicks. Those profits increase the bonuses paid out. You can also explain to them that they not only have the chance to win items at huge discounts, but they also earn AVP for each bid placed. They can also win items like PSA's, CSA's and S-Builder Co-op shares which can help build their businesses.