It is important to consider what this age group is interested in and what the this age group values when it comes to making purchases.
It may be a benefit to meet people who are part of this age group in your local community - such as friends knowing friends or reading survey results that may be posted on the internet. If you're comfortable, you may wish to create a survey that is available for people to fill out targeting this age group.
Using a survey will then give you the information that you seek. The survey can ask specific questions about shopping habits related to interests and daily life needs.
The more information you receive about and from this age group the better prepared you will be to design a marketing campaign for this age group.
Once you have knowledge about what products or services are wanted, focus your marketing message to promote these. You may want to use Social Media, blogs, YouTube presentations or traffic exchange sites to get presence on the internet. You may want to join in on Hiring Fairs hosted by local post secondary institutions and share information about SFI in person.
It is a great idea topartner with organizations that provide employment support for this age group too.
The more you are present where the 21 - 35 year old population are, you will increase your chances to recruit.
less
It is important to consider what this age group is interested in and what the this age group values when it comes to making purchases.
It may be a benefit to meet people who are part of this age group in your local community - such as friends knowing friends or reading survey results that may be posted on the internet. If you're comfortable, you may wish to create a survey that is available for people to fill out targeting this age group.
Using a survey will then give you the
...
more