What is SFI's most important tool to use for building a successful business?

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Olusola Idowu-Agida, Aff (Nigeria) Top Author Forum Guru 3/31/2015 5:24 am
Affiliate since: 07/16/2008, Power Rank: 178 | Read Olusola's 92 other Ask SC answers
SFI has lots of tools an Affiliate can use in building a profitable business. From the point of recruitment, SFI provides Gateways, Marketing aids like Banners, Text ads, E- Card, Flyer, Postcard, Car magnets etc Closely related to that we have Hit Tracking, Key codes, Coop Manager etc.
For following up, you have PSA Mailer, CSA Mailer, Affiliate Manager, Gift Certificate etc.

But, there is one tool I find very versatile, flexible and effective in building a successful business, that
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