Your question has two parts and therefore two answers to it.
Q1. Which is better between PSA Mailer and my own email campaign program?
A1. Both are best, but using your own email campaign program to connect with your team must have the capability to inform you when the email is;
1. Opened
2. links clicked
3. Deleted
4. Unsubscribed to
Q2. Why must I contact my team through SFI's PSA Mailer?
A2. SFI has already predetermined that some people will want to contact their team using their own email campaigns alternatives. Therefore, for those Affiliates who are not like you and I, the PSA Mailer is for them.
But remember that there is a reward connected to the use of PSA Mailer. That is, SFI wants you to use the business tools provided, and the company maintains a full audit trail of your dealings with your team. This is from a legal and audit point of view, a good practice principle.
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Your question has two parts and therefore two answers to it.
Q1. Which is better between PSA Mailer and my own email campaign program?
A1. Both are best, but using your own email campaign program to connect with your team must have the capability to inform you when the email is;
1. Opened
2. links clicked
3. Deleted
4. Unsubscribed to
Q2. Why must I contact my team through SFI's PSA Mailer?