It doesn’t matter how good your product/service is, if your customers/prospects are unaware of it. How are you going to capture the attention of your customers/prospects and get them interested in TripleClicks?
What are the key ingredients for creating an irresistible sales pitch, to capture the attention and imagination of your prospect, and convert your TripleClicks (TC) promotion into sales/sign ups?
You need to consider the following points when formulating brief explanation/description of TripleClicks to get your customers/prospects interested:
- Make an emotional connection.
When looking to attract potential customers/prospects, think about making an emotional connection. Your emotional, personal and highly targeted mental “hooks” are going to get into the minds of your audience and remain there. Your goal is to get the customer’s/prospect’s attention and agreement to have an engaged conversation about how you can help them with something specific.
- Use the stats “SFI BY THE NUMBERS” for credibility.
You can make TripleClicks sound credible and gain trust and confidence from your customers/prospects by mentioning the following:
3.7 million TripleClicks members
88,580 commissionable products (761 new added last week)
3,889 E-Commerce Affiliates (in 148 countries)
104 LocalPay Merchants (in 31 countries)
- Offer solutions to your customer’s/prospect’s problems.
You can mention the TripleClicks departments for wide selection of products from Articles & Collectibles to Travel, Pricebenders Auctions, Games and so on without giving so much details. It is also worth mentioning TripleClicks’ special features “Deal of the Day”, Closeouts, and Hot Deals, which your customers/prospects might be interested in.
- Show your customers/prospects the value of TripleClicks products/services.
In plain language, and as simply as you can, make your customers/prospects aware of the value of TC products/services in a clear and quantifiable way. This includes the following value patterns:
1. For business to business products (B2B): making money, saving money, reducing the time and effort or reducing risk?
2. For business to customer (B2C) products: addressing a human need (e.g. increasing social status, entertaining, helping make connections, helping in personal development…), saving money or time, or increasing convenience?
The principles above are guidelines to help you prepare in formulating the best possible brief explanation when presenting TripleClicks to get customers/prospects interested. A good pitch is one where you ask questions, listen to the prospect, and offer them a solution to a problem.
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It doesn’t matter how good your product/service is, if your customers/prospects are unaware of it. How are you going to capture the attention of your customers/prospects and get them interested in TripleClicks?
What are the key ingredients for creating an irresistible sales pitch, to capture the attention and imagination of your prospect, and convert your TripleClicks (TC) promotion into sales/sign ups?
You need to consider the following points when formulating brief explanation/description
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