You will want to use the PSA mailer to get your 30 points weekly so you can use this method to send out a general email to everyone with an uplifting and helpful email and reminding them that they can get back to you with any questions...
That brings me to directly though their email address: you can use this method to get back to your PSA's that have contacted you, maybe replying to your weekly email asking questions and asking for help.
Another reason to email them directly would be if you are only contacting that one person. When I get a new PSA or CSA I look at their progress after a week or two and see what they are missing out on points wise. I then send them a personal email suggesting ways that they can get extra points or ways to build their business.
So to sum up: The mailer to send out the same email to many people and directly for a one to one conversation.
You will want to use the PSA mailer to get your 30 points weekly so you can use this method to send out a general email to everyone with an uplifting and helpful email and reminding them that they can get back to you with any questions...
That brings me to directly though their email address: you can use this method to get back to your PSA's that have contacted you, maybe replying to your weekly email asking ...more