For mass mailing like my weekly newsletters I much prefer the Genealogy Mailer. It adds a touch of privacy as well as team identity to the mailing. It also yields 30 VP each week. Always a plus! Also it eliminates the inevitable bounced email addresses that will occur as your team increases in size. Of course it can always be personalized with the ~FIRSTNAME~ tag so it is a little less cold than just "hello team."
I find the use of personal email best for direct, up close communication with those on your team who need or want more personal attention. Especially "movers" or those who show a sincere interest in learning and growing.
When someone is new my favorite thing to do is to send a "Welcome" e-card. In fact I use e-cards extensively to keep in touch with those who are working within my team.
Hope this helps but may I suggest you try different combinations of all the communication means at your disposal, including the "Stream" tab. Best of luck in building your team.
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The best answer here is "both".
For mass mailing like my weekly newsletters I much prefer the Genealogy Mailer. It adds a touch of privacy as well as team identity to the mailing. It also yields 30 VP each week. Always a plus! Also it eliminates the inevitable bounced email addresses that will occur as your team increases in size. Of course it can always be personalized with the ~FIRSTNAME~ tag so it is a little less cold than just "hello team."