Certainly if you are prospecting for ECAs there are various methods you use like letters, emails, face-to-face, advertisement etc, combined with other SFI materials and texts we are expected to use when approaching ECAs. These have been provided for global use and not specific to any geographic location.
However, you may decide not to go global but within your sphere of influence and knowledge which can include you country or region, but may not necessarily be limited to your country or region, which means it can be another country or region. The emphasis may have to do with your understanding of the business or intended business of your target prospects, in order to direct your approach in the best way to potentially convert your prospect.
Notwithstanding the above, I think you are not even supposed to alter the content of your advertisement or approach because we are not actually allowed to change text ads, banners and flash pages provided by SFI and which we are expected to use. You can use you own advertisement anyway if you are at least a STL and is approved by SFI.
As you can see, the only approach you need on a general note is to be very professional in your dealings with your prospects and the variation in approach I see is that of recommending a particular product for a prospective ECA to sell at TC and why.
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Certainly if you are prospecting for ECAs there are various methods you use like letters, emails, face-to-face, advertisement etc, combined with other SFI materials and texts we are expected to use when approaching ECAs. These have been provided for global use and not specific to any geographic location.
However, you may decide not to go global but within your sphere of influence and knowledge which can include you country or region, but may not necessarily be limited to your country or
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