To really know what products a person might be interested in, will require interaction between you as a seller and the person. If you love to blog, you’ll be able to establish connection with your customers/visitors to your site. Through blogging, you can offer TC products/services to meet your customer’s needs or offer solution to his/her problem.
Your goal of marketing TC products is to know and understand the customer/visitor so well the product/service fits him/her and sells itself.
Each time you refresh your blog site, feature a TC product. You can choose first from most popular ones such as electronic gadgets to antiques and collectibles. You have around 90,000 products and services to choose from more than 160 countries.
In order to determine what TC products/services your customers/visitors are looking or interested in purchasing, start making a list of what you wish you knew about your customers/visitors:
- What brought them to your blog site and how did they get there?
- Were they able to determine what you’re offering?
- How was their experience (easy/difficult) in finding the products/services they needed?
- Is your site easy to navigate for both veteran and first-time users?
- Does your blog site include a welcoming, reassuring and helpful environment?
- What is the most important thing your customers/prospects are looking for in a shopping experience?
Survey your customers/prospects
Now that you’ve identified what you want to know about your customers/prospects it’s time to ask them. One of the most effective ways to pinpoint visitor intent is through personalized surveys. Most customers love talking about themselves, and they have strong opinions about their shopping experiences. The key is to provide the right mechanism for them to share all those valuable insights.
Before launching a survey, use SEO and targeting tools to define customer segments so you can easily gauge trends among certain groups. There are free SEO and targeting tools (Google Adwords Keyword Tool, Google Analytics, Rank checker, etc.) which you can use for this purpose.
For instance, you might send one survey to your customers/prospects who clicked to your TC products/services link in your blog site but fall short of making purchase or to cart abandoners to find out where you’re missing the mark. Another version could go to your highest value customers, to determine which intentions you’re satisfying for them. You can then use these segmented responses to optimize for the various groups.
In addition to emailing a survey, you might consider implementing an on-site survey in your blog site. By capturing real-time feedback as customers/prospects navigate your site to find information/solutions to their needs, you can get fresh feedback about what brought them to your site, what they’re finding or not finding, and what you can do to move them along the path. This is a great strategy for determining why a specific page has a high abandonment rate—are visitors confused about an element of the design, or are you failing to provide the information they need?
Conclusion
Remember, conversions take place when targeted traffic meets relevant offer.
From the users’ feedbacks, you’ll be able to know what must be done to meet your customers/visitors expectation. Are visitors unconvinced of your product’s benefits? Spell it out with well-written copy, photos, and videos. The key is delivering the right experience, product/service to meet their needs, with a minimum of hassle and uncertainty.
Every visitor comes to your site looking to solve a problem or achieve a goal. When you understand their intention—and then readily respond to it—they’ll be much more likely to choose your solution.
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