Is cold calling, using a local telephone directory, a good method for attracting new PSAs?

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, () Top Author Forum Guru 2/19/2015 11:59 am
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Cold calling from a telephone directory only has been successful in a very local area. We used to do a lot of cold calling that way. Back when people had more trust from someone calling on the phone, it was somewhat effective, and still is for local people calling local people for things such as carpet cleaning. Otherwise it is less effective than advertising on the internet. You will probably get 1000 nos before you get someone who will listen.

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