Cold calling is by definition a method of making unsolicited telephone calls or house calls to potential clients.
You want to know whether using the telephone directory is a good method of finding your new affiliates. The major problem with it is that when people receive random marketing calls they are often sceptical and are unlikely to be persuaded. People are constantly being bombarded with such type of calls on a daily basis from both genuine and scam marketers and it is for this reason that most choose to ignore them.
On the other hand you would have to be very brave and confident to make house calls, as that would involve knocking on people’s doors. Political parties often use house calls during election campaigns. The public is usually not shocked because it is about elections but most people would be upset if someone knocked on their door to discuss a business.
Having said that there are so many other productive SFI-related and cost effective methods of offline marketing. Examples include sending Gift cards to friends and family as a method of promoting a product or even enticing them to become an affiliate. You can also include TC X-cards in your outgoing mails. When in public places, you could also leave flyers around. These are just a few of many examples.
Cold calling is by definition a method of making unsolicited telephone calls or house calls to potential clients.
You want to know whether using the telephone directory is a good method of finding your new affiliates. The major problem with it is that when people receive random marketing calls they are often sceptical and are unlikely to be persuaded. People are constantly being bombarded with such type of calls on a daily basis from both genuine and scam marketers and it is for this ...more
